How to Capitalize and Maximize Wechat's Channels Feature for Your Business？企业如何利用新媒体来发展自己的品牌？预约报名-活动-活动行

活动内容收起 展开

About the activity

关于活动

WeChat Channels are a fairly new feature within the WeChat ecosystem that allows users, influencers and brands to create and post short-form contents and distribute them through a media feed. They are usually sub-one-minute videos or photos (up to 9 pictures in succession). Accompanying information can be added to the post which help brands and influencers to engage further with their audience. Vivi Lin has been posting content regularly on WeChat Channels ever since the feature was available. We are excited to get her valuable insight and experience on this important and somewhat hidden gem within WeChat.

微信频道是微信生态系统中的一项全新功能，它允许用户、影响者和品牌创建和发布简短的内容，并通过媒体源进行分发。它们通常是不到一分钟的视频或照片（最多连续9张照片）。附带的信息可以添加到职位，这有助于品牌和影响者与他们的观众进一步接触。Vivi Lin自推出这一功能以来，一直定期在微信频道发布内容。我们很高兴获得她对微信中这一重要且隐藏的宝贵见识和经验。

What we will discuss

我们要讨论的问题

“

How to Capitalize and Maximize Wechat's Channels Feature for Your Business？

企业如何利用新媒体来发展自己的品牌？

”

In this SG Virtual Fireside Chat, We will discuss these questions :

在本次炉边闲谈网络研讨会中，我们将讨论以下问题：

How to build a fan base over wechat channels?
如何在微信频道上建立粉丝基础?
How to be searchable according to topic?
如何根据主题进行搜索
How to improve discoverability?
如何提高曝光率？
What are some best practices when bridging to your WeChat Official Account, Article link, and others?
在连接到你的微信公众号、文章链接和其他链接时，有哪些最佳做法？
What are the advantages and disadvantages of wechat channels in comparison to Douyin and other video platforms?
与斗音和其他视频平台相比，微信渠道有哪些优缺点？
Who should post their videos on all video platforms to maximize views/fan-base?
谁应该在所有视频平台上发布自己的视频，以最大限度地提高浏览量/粉丝群？
Which industries/sectors are better suited for wechat channels?
哪些行业/部门最适合微信渠道？

About the Speaker

关于演讲者:

Vivi Lin

林薇

A TV personality, entrepreneur, thought leader & blockchain advocate with more than 10 years of experience in media production, storytelling, and cross-cultural communication Vivi Lin founded VIVI MEDIA GROUP (VMG) . Working with Hollywood TV Networks she produces shows like "Vivi in the Valley" and connects innovators and investors while providing brand, PR , & market acquisition services globally.

电视名人、企业家、思想领袖、区块链倡导者，在媒体制作、讲故事、跨文化传播领域拥有十余年经验的Vivi Lin创立了VIVI MEDIA GROUP (VMG)。她与好莱坞电视网络合作，制作《Vivi in the Valley》等节目，在全球提供品牌、公关和市场收购服务的同时联系创新者和投资者。

VIVI MEDIA GROUP

薇传媒

Vivi Media Group connects startups and innovation between Silicon Valley and China. Our flagship program, Vivi in the Valley, features award-winning TV personality Vivi Lin, on her quest to discover the latest innovative technology and the people behind them. Vivi in the Valley currently has four million viewers, and is aired on premium video platforms including Caixin Media, known as China’s Wall Street Journal; Iqiyi, China’s version of Netflix; and Sina Weibo’s Miaopai. Our goal is to connect the East and the West, by facilitating the process for international startups and businesses alike to enter the Chinese market, with our power of understanding of media branding strategy, consultation, government resources, and networks.

薇传媒是一群充满梦想和热情，来自媒体，广告，投资，IT跨界跨国的专业人士；兼具东西方文化和知识，熟悉至少两种语言，在创新和创业领域具有丰富的经验与资源，迫不及待为跨境中美科技创新做出我们的贡献。薇传媒深度对接中美创投圈，通过旗舰节目《Vivi闯硅谷》，将硅谷前沿的科技与创新者，有机对接到中国创投圈与潜力无限的中国市场。《Vivi闯硅谷》目前拥有4百万观众，在高端视频平台播出，包括被称为中国的《华尔街日报》、中国版的网飞爱奇艺和新浪微博的妙派。我们的目标是利用我们对媒体品牌战略、咨询、政府资源和网络的了解，并且通过促进国际初创企业和商业进入中国市场的进程来连接东西方。

About the Host:

关于主持

Martin Hinkens 马丁·辛肯斯

Founder of Gebrüder Wurst German Restaurants

香肠兄弟德国餐厅的创始人

马丁·辛肯斯

Martin Hinkens

马丁·辛肯斯

Martin has been living in China since 2015. Together with his partner he founded Gebr. WURST German Restaurants in 2016, bringing German food to local consumers. Before coming to China, Martin collected work experience in corporate finance in Europe as well as learned Chinese in Beijing. He studied International Relations and Finance at the University of St. Andrews in Scotland and is an EMPA candidate at the Hertie School of Governance in Berlin, Germany.

马丁（Martin）从2015年开始在中国居住。2016年，马丁与他的合伙人一起创立了Gebr. WURST德国餐厅，为当地消费者带来德国美食。来中国之前，Martin有在欧洲公司财务方面的工作经验以及在北京学过的中文。他曾在苏格兰的圣安德鲁斯大学学习国际关系和金融，并且是德国柏林赫蒂治理学院的EMPA候选人。

time时间

February 27, 2021年2月27日

19:00 – 20:30

RSVP 敬请回复

Venue 地点

zoom online

After registeration please check your email for the zoom url, follow the instructions to join.

注册后请检查您的电子邮件缩放网址，按照指示加入。

content advice内容推荐

Suggest your own questions on the zoom webinar.

在zoom网络研讨会上提出你自己的问题。

Agenda议程

7:00 开场opening SG Virtual Starts 欢迎和自由社交 Welcome and Mingling

Before the Fireside Chat begins, hangout virtually with us in our WeChat Group or on the Zoom chat box. We like to make friends, so be sure to change your zoom name so we know who you are .

在炉边闲聊开始之前，请在我们的微信或zoom聊天框上与我们一起玩。我们喜欢交朋友，所以一定要改变你的zoom名称，这样我们就知道你是谁。

7:02 开场介绍 Opening Introductions

7:10 炉边闲谈 Fireside Chat

7:45 现场观众问答Live Audience Q & A

8:30 闭幕Closing

Orangizer 合作方

Startup Grind 是一个教育、启发并连接企业家的全球性独立科技创业社区。通过举办活动、媒体传播以及和AWS 等组织的合作，我们在全球125个国家、超过600个城市，推动当地创业生态系统的进一步完善。Startup Grind is the largest independent startup community, actively educating, inspiring, and connecting over 2,000,000 entrepreneurs in over 600 cities. We nurture startup ecosystems in 125 countries through events, media, and partnerships.